Mango is accelerating its U.S. expansion, starting with a Big Apple flagship.
The Spanish apparel retailer opened a three-level, nearly 23,000-sq.-ft. flagship on Fifth Avenue, in the historic “Grande Dame” building, on the northeast corner of 55th Street. The building, which dates back to the 1920s, was formerly the headquarters of companies such as NBC, Columbia Pictures and Coca-Cola.
“The opening of this new flagship store is a major step forward in our strategic goals for international expansion and our distribution ecosystem, but above all it is the first step to consolidate our brand presence in the United States, one of the most important markets in the world,” said Toni Ruiz, CEO Mango, which operates more than 2,400 stores around the world.
The company, which sells everything under its own label, plans to open approximately 30 U.S. stores during the next three years, accompanied by a strong drive in online sales. The new openings will give Mango a total of about 40 U.S. stores by 2024.
“The three-year goal is that the United States will become one of the group’s top five markets in terms of sales,” the company stated.
During the first phase of the plan, Mango sought to expand its presence in New York City (both in Manhattan and in surrounding areas), where it currently has five stores (including the new flagship).
From now on, in the second phase, Mango will focus on the state of Florida, where it plans to open between four and five stores in 2022 and 2023 in cities such as Miami, Boca Raton, Orlando and Tampa.
Specifically in Miami, in July the company will open a new store in Lincoln Road, one of the busiest shopping streets in the city. Between July and August, Mango will also open two stores in the Aventura Mall and Miami International Mall shopping centers.
Starting in 2023, Mango will continue to expand towards the west, with the opening of new stores in Atlanta), Arizona (in cities such as Phoenix and Tucson), Texas (Houston and Dallas), Nevada (Las Vegas) and California, where the target cities include Los Angeles, San Diego and San Jose.
In addition to brick-and-mortar expansion, Mango will promote its online activity on its website and in marketplaces. The company is aiming that online sales will generate 70% of its U.S. business.
The Fifth Avenue flagship — Mango’s second-largest store in the world after Milan — is open and spacious, with a warm and inviting ambience. It has a Mediterranean home-inspired look, with arches that separate the various areas and decorative elements that include ceramic vases and raffia rugs. A soaring atrium greets entering shoppers.
The store reflects Mango’s commitment to sustainability figured into the store’s design. About 70% of the materials used in the project were from what was already on the site, giving the floor, ceilings and installations a second life.
Similarly, customers can give their garments a second life by dropping the items off in “Committed Boxes,” which have been installed for recycling used clothing.