Mango debuts first international location of its teen-focused store concept
Spanish fashion giant Mango has unveiled the first location beyond its home market of its teen-focused store concept with the opening of a store in London.
The 2,475-sq.-ft Mango Teen is located at Foubert’s Place, near Carnaby Street. The merchandise assortment includes clothing, footwear and accessories, with categories spanning casual wear to occasion-wear.
The opening is part of Barcelona-based Mango’s wider expansion plans for its junior brand, which plans to open a total of 15 stores in major cities throughout Spain in 2024. With the new locations, Mango Teen will almost double its store count, ending the year with 25 stand-alone stores.
"The opening of the first Mango Teen store internationally marks a turning point, so that we can continue to inspire and bring our passion for fashion to young audiences," said Berta Moral, director of Mango Kids and Teen. "The UK is one of the most important markets in the world of global fashion and therefore a key market for Mango and the development of all its lines to consolidate a global offer that responds to all segments, from women to men, children and teenagers.”
Mango Teen launched in 2021 “to satisfy the fashion needs between childhood and adulthood, presenting attractive alternatives for young people,” the company said, with clothing styles that range from everyday wear to evening plans and formal events. Starting out, the brand was available online and in pop-up stores.
"The line fills an existing gap in the market and is leading the way with current, fresh and youthful designs, setting the pace for contemporary young fashion," stated Moral.
U.S. Expansion
Mango is continuing to expand its main brand in the United States, with store openings planned for the Washington, D.C. and Boston areas. The company, which currently has 24 U.S. locations, plans to open a total of nearly 30 stores here this year.
READ MORE: Mango in more U.S. expansion — here’s where
The country is aiming for the U.S. to become one of its top three markets in terms of turnover by 2026 by increasing its brick-and mortar-presence, as well as driving online sales on its website and in marketplaces.