Madison Reed names new board members, expands C-suite

Madison Reed
Madison Reed operates more than 65 locations nationwide.

Madison Reed continues to bolster its executive leadership as it looks to grow its brand online and in brick-and-mortar.

The digitally native, premium beauty brand, which makes and markets its own hair color products, appointed Brad Lande-Shannon as chief marketing officer. He brings more than two decades of experience within high-growth companies and roles ranging from founder and entrepreneur to senior leader and culture change agent at companies that include Culture Amp, Birchbox and Accenture, according to a release.

In other appointments, Tyler Wozny was promoted to chief digital officer. He joined the company in March 2018 as senior VP of digital, and has spearheaded new digital experiences that strengthen client interactions, from consumer mobile apps to proprietary SaaS software that fuels operations in Madison Reed's 65-plus stores (or Hair Color Bars). Prior to joining the company, Wozny led mobile product at Sephora where he grew adoption to the mobile app and drove mobile-first experiences, both in-store and at-home.

The appointments come several months after Madison Reed secured $33 million in new financing. The company said the funding would help grow its omnichannel offerings and accelerate the growth of its retail store format, with plans to expand to 80 outposts by the end of the year.

In addition, Michael Dubin, founder of Dollar Shave Club, and Stephanie Davis Michelman, global chief marketing officer of Benefit Cosmetics, have joined Madison Reed’s board of directors. (In March, Madison Reed hired Jose Zuniga as CFO. He previously served as CFO of Dollar Shave Club.)

It's an honor to welcome Michael and Stephanie to Madison Reed's board of directors,” said Amy Errett, CEO and founder of Madison Reed.

“Early on, companies like Dollar Shave Club sparked my obsession with revolutionizing a CPG category. We found that opportunity in hair color – an equivalent gap in beauty for women – and I'm honored to have Michael and Stephanie join us in our journey.”

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