Madhappy makes NYC retail debut
A Los Angeles-based contemporary clothing brand has made its way to the Big Apple.
Madhappy has opened its second flagship location following its debut in West Hollywood in late 2023. Located in the heart of Manhattan’s upscale Nolita neighborhood, the 1,800 sq.-ft. brick-and-mortar space aims to showcase the direct-to-consumer brand and build community through “design, food and conversation.”
In partnership with Los Angeles-based creative studio PlayLab, Inc., Madhappy, which launched in 2017, designed the space in a similar manner to its first store. The dual-level Madhappy New York store features the brand’s signature blue-dyed concrete, brushed aluminum, ceramic tile and Douglas fir.
-
Image courtesy of Madhappy. -
Image courtesy of Madhappy. -
Image courtesy of Madhappy.
Available in-store will be the brand’s latest collections of t-shirts, hoodies, crewnecks, knitwear, pants and more, along with items from its recent Guest In Residence project in partnership with supermodel Gigi Hadid.
[READ MORE: Old Navy signs lease for two-floor NYC flagship]
Pantry, Madhappy’s café concept that first launched in West Hollywood, will open within the New York City store, with a selection of local and global culinary partners that come together to form a collaborative menu offered daily. Partners include:
- Hotel Drugs: The Japanese-based café will serve classic espresso bar & tea offerings, and an array of seasonal menu items curated in collaboration with Pantry.
- Sofreh: The Brooklyn-based restaurant and café from James Beard-Nomiated chef Nasim Alikhani will serve Persian baked goods and pastries at Pantry, highlighting her passion for Iranian cooking.
- Toms Juice: The New York-based cold-pressed juice company from New Zealander Tom Wright will serve fresh juice shots at Pantry, using ingredients sourced both locally and internationally.
