Macy’s to unveil new freestanding store concept


Macy’s Inc. is getting ready for a big reveal.

The department store giant is planning to open a new freestanding store format that will include a strong beauty element, reported WWD. The store, which will include a café, will debut in Southlake, Texas. 

The concept will take an apothecary-based approach to beauty, and feature both established and new, emerging brands, according to the report. It is also believed the store will have a wellness component.  

Macy’s has been mum about the new concept. But its job site features listings for a “new retail concept” in Southlake. The listings include one for a kitchen supervisor and also one for a café team member, whose duties will include serving alcohol. 

“We’re looking to hire someone who can make a delicious latte, serve up a fancy cocktail and encourage our customers to try our assortment of tasty bites!,” the listing reads. “Our ideal candidate is someone who has a love of coffee and spirits. This person is enthusiastic about sharing their passion and has an upbeat, professional and customer service driven personality.”

According to the WWD report, and judging by the wording of the listings, the new concept is being driven by Macy’s brand officer Rachel Shechtman. She is the founder of the New York store Story, which changes its merchandising theme every six weeks. Macy’s acquired the company in 2018 and has since opened in-store Story shops at 36 department stores nationwide. Its latest theme is wellness.

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