Macy's reveals Top 100 Gifts list as part of holiday campaign
Macy’s is touting newness in its annual list of top gifts.
The department store retailer’s Top 100 Gifts list, part of its “There’s Magic Inside” holiday campaign, features 63% "newness" across a wide range of gifting categories, according to the company. Macy’s says the list makes it easier to find meaningful gifts across fashion, beauty, home, toys, tech, food, decor and more.
Earlier this month, Macy’s detailed plans to transform its Herald Square flagship in New York City for the holidays with an array of shops, a "sprinkle pool" and a revamp of its iconic Santaland.
“There’s nothing quite like finding the perfect gift, and at Macy’s, we’ve curated an incredible assortment to make every gift feel special,” said Nata Dvir, Macy’s chief merchandising officer. “From the most sought-after brands to exciting new discoveries, we’re bringing together standout gifts, exceptional quality and compelling prices. Whether shopping for someone special or everyone on their list, we want our customers to feel inspired, discover something unexpected and find gifts they can’t wait to give.”
Top gifting categories according to Macy’s list include:
- Beauty & Fragrance: Luxury beauty gift sets, fragrance gift sets, advent calendars and discovery samplers from top brands including Dior, Jo Malone, Creed and Maison Francis Kurkdjian, alongside new fragrance launches such as Chanel Coco Mademoiselle Crush Absolu and Prada Paradoxe Sweet Chemistry.
- Fashion & Accessories: Handbags, sunglasses, watches, fine jewelry, fashion jewelry and cold-weather favorites from brands including Miu Miu, Movado, UGG and The North Face, with new seasonal styles including Coach’s evolved Kisslock shoulder bag and an expanded assortment of lab-grown diamond jewelry.
- Home & Hosting: Cashmere, cozy throws, holiday décor, tabletop, gourmet gifts, espresso machines and entertaining essentials from brands including Charter Club, Club Room, Breville, Harry & David and Mackenzie-Childs, with fresh gifting finds from Jonathan Adler and new home entertaining offerings from Ninja, GreenPan, Capri Blue, Paddywax and Illume.
- Kids & Toys: Top toys, Lego sets, Barbie, Hot Wheels, Tonies, Pokémon, plush and holiday family pajamas, alongside new and trending additions including KPOP Demon Hunters toys and singing dolls, RMS Squishy Dumplings and Avengers Doomsday toys.
- Tech & Novelty: Smart glasses, beauty tools, personalization options, giftable gadgets and unexpected finds designed to surprise and delight, including new miniature retro arcade systems from MyArcade.
- Macy’s Parade Shop: Exclusive collectibles, festive décor, apparel and accessories celebrating the 100th Macy’s Thanksgiving Day Parade, including a new Parade Bear collection, a Levi’s capsule and limited-edition collectibles from brand partners including MacKenzie-Childs, Lenox, Waterford, Michael Kors and Jo Malone, along with collections celebrating the new Sorcerer Mickey, Snoopy and Hello Kitty balloons.
The full Top 100 Gifts list can be found here.
Macy’s has also debuted its Gift Guide for the season, which offers a “trusted source” of inspiration for shoppers, featuring curated recommendations organized by price, recipient and category. Available across digital channels, the Gift Guide provides customers with a central resource for planning and completing their holiday shopping.
[READ MORE: Macy’s delivers strong Q2 with growth across all banners and channels]
Macy’s Inc. operates more than 350 locations nationwide across its Macy’s, Bloomingdale’s and Bluemercury banners.
