Kohl’s plays up value, convenience in holiday strategy
Kohl’s Corp.’s holiday strategy is big on value, convenience and making things easy for customers amid what is expected to be one of the most price-sensitive holiday shopping seasons in years.
The department store retailer said it is offering clear $5 to $20 pricing tiers and stocking stuffers starting at $4.99 across departments in order to help families “make the most of the season on any budget.” Kohl’s has also refreshed its in-store Holiday Gift Shop, with the majority of the items under $15. Nearly half the assortment is new this year.
In-store, Kohl’s is simplifying its holiday outfit planning with new head-to-toe mannequin displays and streamlined presentations across Nike, Levi’s, and By Kohl’s brands. The toy department has been designed as a one-stop destination for every budget, featuring top gifts starting at $4.99 and in-store dedicated “toy towers” stocked with popular gifts under $10.
New digital tools include curated digital gift guides on Kohl’s web site and app. Customers can also tap into an AI-powered shopping assistant to help find the perfect items for everyone on their shopping lists.
READ MORE: Shoppers to use AI for holiday season
In time for holiday shopping, Kohl’s is providing customers with more convenience across payments, delivery and returns. It recently launched Klarna’s flexible payment options at checkout.
On the delivery front, Kohl’s offers same-day delivery across Kohl’s and Sephora at Kohl’s through Door Dash and Instacart. It will rollout nationwide Uber Eats delivery in November.
The retailer has extended its returns policy to offer free in-store returns through Jan. 31, 2027, on items purchased from Oct. 4 to Dec. 30.
“Every family wants to create magical holiday moments, and our customers are being very intentional about making every dollar and every moment count this season,” said Arianne Parisi, Kohl’s chief customer officer. “That is why we’ve focused on making Kohl’s the easiest choice for families. We’ve brought together a compelling product assortment, clear, dependable value, and total shopping convenience to ensure every customer can shop with confidence this holiday.”
Kohl’s has more than 1,100 stores in 49 states.
