Macy’s opening four new small-format stores with a twist — here are locations

Marianne Wilson
Macy's small format store
Macy’s small-format stores average 30,000 to 50,000 sq. ft. (Photo: Jean-Marc Giboux, AP Photography for Macy's)

Macy’s is expanding its off-mall store concept into new regions — and with a new nameplate.

The department store giant will open its first-ever small-format locations in the Northeast and West in the fall, in Boston, Las Vegas and San Diego. (See end of article for more location information.) The expansion also includes Macy’s third small-format store in the Mideast, in Highland, Ind.

While Macy’s eight previous small-format stores are called Market by Macy’s, the upcoming small-format stores will bear only the iconic Macy's nameplate.

Averaging 30,000 to 50,000 sq. ft., Macy’s small-format stores are designed to offer a seamless shopping experience with national brands, the company’s private brands and convenient services in an easy-to-shop environment. The stores, which are located in off-mall shopping centers, also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.

In addition, Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors and selfie moments. The rooms also offer "styling carts" that help customers explore the latest trends from head to toe and provide a seamless and personalized experience, the company said.

“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region," said Marc Mastronardi, chief stores officer at Macy's, Inc. "As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”

In 2020, Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area, in Southlake. In 2021, Macy’s continued its expansion in the Dallas-Fort Worth area with the addition of two new locations, while also introducing two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.

New Fall 2023 Locations

Here are the locations for Macy’s four new small-format stores:

  • Highland Grove: Highland, Ind. – August 2023.
  • South Bay: Boston, Mass. – September 2023.
  • Arroyo Market Square: Las Vegas – September 2023; and
  • Santee Trolley Square: San Diego, Calif. – November 2023.


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