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03/22/2022

Macy’s to open more off-price concept locations

Dan Berthiaume
Senior Editor, Technology
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macy's backstage
Macy’s is opening new Backstage off-price locations.

Macy’s Inc. continues expanding its Backstage off-price store concept.

Through June 2022, the department store retailer will open 37 new Macy’s in-store Backstage locations nationwide. The in-store shops  range from 11,000 to 16,000 square feet of retail space. 

The assortment includes apparel for women, men, and children; as well as toys, housewares, beauty products, designer handbags, activewear, and pet items. To support the growth of Macy’s Backstage, a Backstage distribution center in Columbus, Ohio, is dedicated to expediting merchandise to Backstage locations nationwide. Macy’s launched the off-price banner in fall 2015.

Following the growth of Macy’s Backstage in nearly 300 stores nationwide, including 45 new in-store locations opened during 2021, Macy’s will open a Backstage inside the Macy’s State Street flagship store in Chicago on April 9. The retailer will also expand the concept to its New York City flagship store in Herald Square, with over 15,000 square feet of dedicated space in May.

Macy’s accelerated its off-mall, small format expansion in 2021 with two new free-standing Backstage locations in Dallas, as well as three Market by Macy’s locations in Dallas and Atlanta Macy’s continues to shift its store fleet to meet changing consumer behaviors and plans to open additional off-mall locations throughout 2022.

At Macy’s Backstage, shoppers can earn and redeem Macy’s Star Rewards loyalty points and use their Macy’s credit card. In preparation for this year’s expansion, Macy’s Backstage will hire a range of positions.

The first set of store openings in April includes:

April 9, 2022

  • Macy’s Kenwood Towne Centre- Cincinnati
  • Macy’s Mall of Georgia- Buford, GA
  • Macy’s Mall at Greece Ridge- Rochester, N.Y.
  • Macy’s Oxford Valley- Langhorne, PA
  • Macy’s Santa Maria Town Center- Santa Maria, CA
  • Macy’s State Street- Chicago, (flagship)
  • Macy’s Tyrone Square- St. Petersburg, FL

April 23, 2022

  • Macy’s Chandler Fashion Center- Chandler, AZ
  • Macy’s Easton Town Center- Columbus, OH
  • Macy’s Florence Mall- Florence, KY
  • Macy’s Imperial Valley– El Centro, CA
  • Macy’s La Cumbre Plaza- Santa Barbara, CA
  • Macy’s North Dartmouth- Dartmouth, MA
  • Macy’s Peachtree Mall- Columbus, GA
  • Macy’s Salem Center- Salem, OR
  • Macy’s Sherwood Mall– Stockton, CA
  • Macy’s Southpark Center– Strongsville, OH
  • Macy’s Westfield Brandon- Brandon, FL
  • Macy’s Westfield North County- Escondido, CA

May 2022

  • Macy’s Bolingbrook- Bolingbrook, IL
  • Macy’s Boise Towne Square- Boise, ID
  • Macy's East Lansing- Okemos, MI
  • Macy's Fashion Place- Murray, UT
  • Macy's Fox Valley- Aurora, IL
  • Macy's Herald Square- New York City (flagship)
  • Macy’s Valencia Town Center- Santa Clarita, CA
  • Macy’s West Acres Mall- Fargo, ND

June 2022

  • Macy's At the Shops at Wiregrass- Wesley Chapel, FL
  • Macy’s Belden Village Mall- Canton, OH
  • Macy's Cielo Vista Mall- El Paso, TX
  • Macy’s Coddingtown Mall- Santa Rosa, CA
  • Macy's Crossroads Mall- Portage, MI
  • Macy's Gurnee Mills- Gurnee, IL
  • Macy's Hilldale- Madison, WI
  • Macy's Manassas Mall- Manassas, VA
  • Macy's Patrick Henry- Newport News, VA

“Macy’s Backstage inspires customers to express their personal style through its offerings of quality merchandise and brands at great prices, which is why we look forward to bringing Macy’s Backstage into more of our local communities,” said Michael Hersh, Macy’s VP of off-price. “We are especially excited to bring Backstage to our downtown stores in Chicago and New York City as the brand expands nationwide.”