Macy’s names chief merchant

Nata Dvir
Nata Dvir

Macy’s has promoted an insider to its top merchandising position.

The department store retailer announced that Nata Dvir has been named chief merchandising officer of the Macy’s brand, effective Feb. 1. She will succeed Patti Ongman, who, as previously announced, plans to retire at the end of the 2020 fiscal year.

Dvir, who started as an executive trainee at Macy’s some 15 years ago, has held various leadership roles within the company’s merchant organization, including experience in men’s, beauty, shoes, jewelry, food and licensed businesses. She currently serves as Macy’s senior VP and general business manager for beauty and center core merchandise.

“Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness,” said Jeff Gennette, chairman and CEO, Macy’s, Inc. “I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.”

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