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Macy’s appoints global retail exec as CEO of Bloomingdale’s

Macy’s has named Olivier Bron as the next CEO of Bloomingdale’s. (Photo: Business Wire)
Macy’s has named Olivier Bron as the next CEO of Bloomingdale’s. (Photo: Business Wire)

Macy’s Inc. has tapped an international retail executive to lead its luxury division.

 The department store giant has named Olivier Bron, 46, as CEO of Bloomingdale’s. He will succeed Tony Spring, who was named president and CEO-elect of Macy’s Inc. in March. Spring, a 36-year Blooomingdale’s veteran, will take the reins of the company in February, succeeding Jeff Gennette who is retiring after 40 years with the retailer.

Bron, who has more than 20 years of retail leadership experience, most recently was CEO of Central Group’s Central and Robinson Department Stores in Thailand. 

Prior to that, he served as COO and director of strategy for French luxury retail group Galeries Lafayette in Paris. Before that, Bron spent over a decade focused on retail transformation at Bain & Company.

Bron will start working at Bloomingdale’s in November. He will report to Spring.

"In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment,” said Spring. “His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional opportunities for growth. I am confident that Olivier's leadership, expertise, and enthusiasm will further strengthen the Bloomingdale's brand to ensure we remain like no other store in the world.”

As CEO of Bloomingdale’s, Bron will lead overall strategy across all facets of the business. He will also be responsible for building upon Bloomingdale’s unique curated offering of designers, advanced contemporary and exclusive private brands.

Bron joins the luxury retailer as it is piloting opening smaller format stores under the Bloomie’s nameplate.   It has two locations, with plans to open a third, in Seattle.

“I am honored to be named the next CEO of Bloomingdale’s,” said Bron. “Throughout its 150-plus year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace. I’ve been a long-time admirer of the brand and of Tony, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion.”

Bloomingdale's currently operates 34 Bloomingdale's stores and 20 Bloomingdale's The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia. In addition, the retailer has an international presence with a location in Dubai and Kuwait.


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