Lululemon senior VP, global creative director dies; was 15-year Nike veteran

Phil Dickenson
Phil Dickinson the senior VP and global creative director of Lululemon, has died.

Lululemon Athletica is mourning the loss of one of its senior executives. 

Phil Dickinson, senior VP and global creative director of the athletic apparel company, has died.  Dickinson, who joined Lululemon in July 2022, spent 15 years at Nike before starting his own creative agency in London. Prior to Lululemon, he served as creative director of U..K-based apparel brand Superdry, where he oversaw product design.   

"We are heartbroken by the loss of our colleague and friend, Phil Dickinson," stated Calvin McDonald, CEO of Lululemon. "Phil was a visionary and inspiring leader who will be remembered for his positive impact on his teams and the company. We are focused on supporting his family during this difficult time and ask that others join us in respecting their privacy.”

At Lululemon, Dickinson reported to Sun Choe, chief product officer, who mourned his passing in a LinkedIn post. Choe noted that she hired Dickinson “to help shape our global creative strategy for product design.” 

“From the moment I first met him, he was nothing short of brilliant, and I was lucky enough to realize the full extent of this through his leadership and passion for innovating,” Choe wrote in the post. “He cared so much for his team, his craft, and the idea of creating infinite possibilities for the future,” Choe wrote. “I will deeply miss his humor, honesty, energy, and his ability to inspire everyone he worked with to dream big. I will remember him for how he inspired me, his team, and how he created space to build the future. Phil will have a lasting impact on all of us at lululemon, and we’ll miss him deeply.”


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