Lululemon partners to launch licensed apparel for all NFL teams
As it continues to move beyond its yoga roots, Lululemon Athletica has entered into its first-ever deal to release officially-licensed products for the NFL and all of its teams.
The activewear retailer is partnering with the NFL to launch an apparel collection for men and women featuring the logos of the league’s 32 teams. Starting Oct. 28, the collection will be sold through the NFL’s e-commerce site and Fanatics.com, which has the league’s consumer product licensing rights for fan items. It will also be available at NFL team retail locations (and online )and at stadium retail stores.
The new collection will include men’s and women’s apparel and accessories, all featuring signature team logos. It includes core Lululemon products from the brand’s Steady State men’s franchise, along with signature women’s styles from Define, Scuba and Align, among others.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive VP and chief revenue officer, NFL. “Lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”
To reinforce the connection between sport, fashion, fandom and community, NFL stars including Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho are featured in the “Welcome to the Fam Club” brand campaign, spotlighting the families behind the athletes to commemorate the launch of the collection.
"True NFL fans wear their pride,” said Celeste Burgoyne, president, Americas and global guest innovation, Lululemon. “For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family. We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
