Lululemon optimizes product availability via RFID

Lululemon Athletica is deploying a new RFID platform in hopes of obtaining real-time product information.

The athleisure, accessories and footwear brand is rolling out the Nedap iD Cloud RFID solution in an effort to maximize the availability of products at its more than 600 global stores. Lululemon is utilizing Nedap RFID technology in an effort to provide real-time inventory data so that stores can have the right product assortment available on their floors.

This capability, in turn, will help support a seamless customer experience across brick-and-mortar and digital channels. In August 2022, Lululemon began its deployment of iD Cloud across its fleet of North American stores.

The company completed the North American phase of its RFID implementation project in September 2022, when all North American stores went live on the Nedap iD Cloud platform. Lululemon will continue to scale up its RFID real-time inventory tracking solution across Europe, the Middle East, Africa, and the Asia Pacific region in early 2023, with the goal of streamlining growth in new markets.

“Our customers are at the center of everything that we do, and we are hyper-focused on creating strong guest connections through seamless store and online experiences” said Carl Barker, VP, Global Omni Programs at Lululemon. “With Nedap’s iD Cloud solution, we can leverage real-time, accurate data to enable our in-store educators to spend even more time engaging and connecting with our guests. Having a fully mobile cloud solution in our stores greatly contributes to this experience. Online, RFID continues to elevate our digital experience, offering accurate real-time store inventory visibility and powering key fulfillment experiences such as buy online, pickup in-store (BOPIS).”

 “Retail is habitually met with an ever-evolving environment and lululemon thrives from a position of strength by staying true to their vision and values on serving their guests and alike across the globe,” said Ailen Bilharz, Director of iD Cloud Platform North America at Nedap. “As highly advanced RFID users, Lululemon’s adoption of the iD Cloud platform commences the next phase in their RFID journey. With Nedap’s scalable real-time solution, Lululemon will continue to meet demand and supply across all channels while elevating the digital and physical guest experience.”

[Read more: Carters applies RFID to store-level inventory]