Lowe’s Cos. is aiming to become a one-stop retail destination for consumers who want to remain in their homes as they age.
The home improvement company is launching Lowe's Livable Home, which will offer expert services and age-friendly, universal design products, with a range of styles and budgets. As part of the initiative, the retailer has entered into an online and in-store collaboration in customer education with AARP, the largest non-profit organization dedicated to serving people 50 years and older and their families.
The in-store enhancements are currently underway in nearly 500 stores in some 50 metro areas and are expected to continue expanding throughout 2022. Lowe’s employees and managers will play important roles in the initiative and will participate in AARP trainings teaching practical skills and information to support customers looking to improve a home
The trained associates will wear an AARP-branded badge that communicates to customers that they can help them find age-friendly options. Lowe's and AARP will also co-develop a "Livable Home" in-store resource guide with information, tools and resources for customers.
Lowe's is also expanding its service options to customers seeking assessments through Lowe's employees and Lowe's independent service provider network. In select locations and expanding through next year, customers will be able to access free virtual assessments with Lowe's aging-in-place specialists.
In select locations, Lowe's independent service providers network of professionals will also provide assessments, installation and ongoing customer service support for installations and remodeling, ranging from low-threshold shower installation to more simple installations of grab bars and temporary or permanent stair lifts and ramps.
Lowe’s announced the initiative the same day it reported better-than-expected third-quarter sales and earnings.
“Nearly every family in America at some point, including my own, faces the important and often intimidating responsibility of preparing a home for life's changes," said Marvin Ellison, Lowe's chairman and CEO. "Lowe's Livable Home is uniquely positioned to help address the customers' desire for a one-stop destination with trusted resources and affordable solutions they need throughout every step of the journey. It's a commitment to our customers who turn to Lowe's to make their homes better no matter what change they face in life."
Jo Ann Jenkins, CEO of AARP noted that people are living longer, and they want to live their best lives at every age.
“Ageless homes that work for older adults are good for people of all ages, but most houses weren't built to support our needs long-term,” she said. “The best way to continue living in the home you love is to make healthy aging improvements today that will benefit you tomorrow."
With fiscal year 2020 sales of nearly $90 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores.