Lowe's is ready for holiday shoppers, both online and in-store.
On a call with reporters, Bill Boltz, executive VP of merchandising for Lowe’s, explained how the home improvement retailer has already been preparing for an early start to its holiday promotion, which launches on Wednesday, Oct. 20.
Citing proprietary research from Lowe’s which indicates that 90% of consumers plan to spend as much or more this holiday season as they did in 2020, and that more than half of consumers will begin holiday shopping before Thanksgiving, Boltz said the home improvement giant is taking a “nimble, agile” approach. The company also set its stores early in the season.
“Even before the current transportation issues, Lowe’s was ordering and bringing more product to our warehouses and stores,” said Boltz. “We’re leveraging that position to remain close to the timelines to bring products to consumers with price points in line with their expectations. Stores are set for the holidays, and we will position them with product available early.”
Lowe’s holiday assortment includes multiple sizes and styles of decorations suited for all the major holidays celebrated during November and December, including Kwanzaa and Hanukkah. For the first time, the retailer is offering an online-only assortment of its own brand of holiday products, with three-to-five-day shipping available.
The company is currently offering its largest selection of artificial trees ever, with thousands of options to choose from. Beginning in mid-November, fresh-cut tree lots will return to Lowe's stores nationwide. Free cut and bale services are available for in-store purchases of the trees. Starting Saturday, Oct. 30, free shipping will be offered for fresh-cut tree purchases of over $45. The retailer is also offering a greater variety of holiday home decor and inflatables, including LED lights, larger wreaths and themed garlands.
Other features of Lowe’s holiday promotion include an in-store and online “Gift Zone,” which serves as a one-stop shopping location with a regularly updated assortment of holiday gift items. New holiday deals will be offered every week through the holiday season with the launch of its annual “Season of Savingsevent” on Thursday, Oct. 28.
A number of other major retailers are also starting their holiday promotions earlier than normal this year. Examples include Walmart, Amazon, Target, Best Buy, and Sam’s Club.
As in past years, Lowe's stores will be closed on Thanksgiving Day.
"This holiday season, we know customers are looking forward to the chance to relax and create memories with their families and loved ones," said Bolz. "That time together is really important, which is why we have taken steps to make sure holiday shopping is more convenient than ever – in our stores and on Lowes.com - so customers can focus on those holiday moments at home. We expect customers are going to want to go big this year, so we are excited to offer them the products and experiences they need to make the most out of their holiday season."
Based in Mooresville, N.C., Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores across the U.S.