Lowe’s expands third-party marketplace assortment
Lowe’s Companies Inc. is offering more products with a wider price variety in its third-party digital marketplace.
The home improvement giant initially launched Lowe’s Marketplace, the first digital product marketplace in the U.S home improvement industry, in December 2024 as part of a wider "Total Home Strategy" to drive long-term growth and market share in 2025.
[READ MORE: Lowe’s 2025 growth plans include store expansion, marketplace launch]
Now, Lowe's is partnering with digital marketplace technology provider Mirakl to scale its e-commerce business while allowing marketplace sellers to more easily manage their catalogs on Lowes.com.
Since first introducing its marketplace, Lowe's has expanded its offerings from third-party sellers to include indoor and outdoor furniture, kitchen and bath, home décor, and power and hand tools.
"Lowe's is committed to being the world's most customer-centric omnichannel retailer, and that starts with having the right products and brands for customers and their homes at the right prices," said Lowe's chief digital and information officer Seemantini Godbole. "Our partnership with Mirakl allows Lowe's Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward."
In addition to offering customers more product categories and brand choices, Lowe's Marketplace will also feature products ranging the full price spectrum from value to premium products.
Benefits of Lowe's Marketplace also extend to members of the MyLowe's Rewards loyalty program, with members accruing points on any marketplace purchase. All marketplace products are currently available for home delivery, and customers may return marketplace products purchased through Lowes.com directly to any of Lowe's over 1,700 stores, creating more convenience for customers.
"Lowe's Marketplace extends our aisle to better meet the needs of our customers, bringing them more of the products they want from brands they trust," said Lowe's VP of Marketplace Michael McCluskey. "Mirakl is a proven leader in online retail marketplaces, and joining forces with their team furthers our commitment of creating a robust marketplace, with thousands of items that help home improvement customers find everything they need to make the house of their dreams."
Based in Mooresville, N.C., Lowe's operates over 1,700 home improvement stores.
