Lowe’s debuts new ads during NFL draft

Other companies may be pulling back on advertising but not Lowe’s, whose stores remain open as “essential” retail during the COVID-19 pandemic.

The home improvement giant – the presenting sponsor of the 2020 NFL Draft – launched a new brand campaign during the event that celebrates the commitment of its 300,000 employees. Lowe’s debuted three new spots on ESPN during the draft, all sharing the tagline: “Home is What Unites Us.” (Typically held on a big stage in Las Vegas, this year’s draft featured general managers and head coaches calling their picks from home.)

One spot, “What We Always Do” focuses on how employees have helped communities during disaster. Another spot highlights the Lowe’s team, the “Home Team.” And the third spot, “Home Unites Us” depicts different kinds of homes from all across the country.