Lovesac brings stores to customers with mobile showrooms

Dan Berthiaume
Senior Editor, Technology
With Lovesac Mobile Concierge, customers can receive a live home demonstration of furniture.

A modular furniture retailer is rolling out a personalized and curated shopping experience directly to customers' homes.

The Lovesac Company is launching a new store format called “Mobile Concierge” in the Seattle and Washington, D.C., areas. This fully equipped mobile showroom provides customers a live demonstration on how its “Sactionals” modular sofas work; and also enables them to check out the latest Lovesac product features, experience the different Sactionals fill types, touch and feel a variety of fabric cover options, and design their own Sactionals setup to fit their space and style.

Customers can then make their purchase with the Lovesac associate for products to be delivered to their home in as little as one to two weeks. Mobile Concierge follows other customer engagement features Lovesac has offered in the past year, including showroom and virtual appointments, as well as interactive Facebook Live demos.

Through Wednesday, Sept. 29, customers in the Washington, D.C., and Seattle areas can book an appointment with Mobile Concierge online. The mobile showroom will arrive at the customer's home for the appointment, during which a Lovesac associate will provide an interactive demo. Customers can also engage in a design consultation to create and customize a personal Sactionals configuration, select cover and fill type, and add accessories.

Lovesac continues to explore other markets for Mobile Concierge and plans to roll out this service in additional markets in the second half of 2021.

Another “store that comes to you,” Robomart, recently debuted in West Hollyood, Calif. However, unlike Mobile Concierge, which features a live store associate to assist the customer, Robomart is billed as the world’s “first store-hailing platform.” The concept works in a similar fashion to Uber in that consumers, using the proprietary Robomart app, can hail a mobile store to come to them and have it arrive at their chosen location in under 10 minutes. When it arrives, they open the doors (via the app) and handpick their own products.

"We wanted to create a new way for customers to shop our products, free from the stress of busy shopping centers and limited parking," said Shawn Nelson, Lovesac CEO and founder. "We decided to bring the showroom right to the customers' home with a one-on-one, tailored shopping experience. Mobile Concierge is a fully functional showroom allowing customers to shop our expanding line of products, try out new innovations, and feel the benefits of total comfort before they make a purchase. Mobile Concierge will also play an important role as we add new programs supporting our Circle to Consumer operating philosophy, which is focused on creating long-term relationships with customers through long-term focused products and programs."

Based in Stamford, Conn., The Lovesac Company designs, manufactures and sells furniture. Its current product offering is comprised of modular couches called Sactionals, foam beanbag chairs called Sacs, and their associated home decor accessories. Lovesac markets and sells products primarily online at its e-commerce site, supported its own showrooms, as well as through shop-in-shops and pop-up shops with third-party retailers.

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