Love’s to invest $1 billion to upgrade locations by 2028

Love’s Travel Stops is making a big investment in its store fleet.

In a strategic remodel initiative, the travel stop retailer will invest more than $1 billion in updating 200 locations during  the next five years. On average, Love’s will invest between $2 million and $7 million per location.

The stores will remain open during the remodel process, and when completed each location will have a more modern look and open concept. Locations will be equipped with open-kitchen concepts, multiple restaurant options and updated Love’s Truck Care and Speedco locations. Dog parks will be added to locations without existing ones, where space allows. 

The new remodel initiative identifies which locations will be updated based on foot traffic, sales and store age. Locations being completed soon as a part of the initiative include El Paso, Texas, and Columbia, Tenn.  

As part of the remodel initiative, Love’s will also update three locations this year via teardown and reconstruction. The locations will be closed during the process and be reopened with an expanded footprint and new look and feel. Love’s locations in Oklahoma City and Gary, Ind., reopened in February after being complete rebuilds.  

“Investing in existing locations is another way Love’s prioritizes creating a first-class experience for customers,” said Randy Swain, director of construction and remodels for Love’s. “Being strategic with how we update existing locations – and keeping them open during the process – strengthens Love’s commitment to getting customers back on the road quickly.”

Love’s Travel Stops operates more than 610 locations in 42 states. Founded in 1964 and headquartered in Oklahoma City, the family-owned and operates company provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings and more.

Love’s has over 430 truck service centers, which include Speedco and Love’s Truck Care locations. Love’s and Speedco combined is the largest oil change, preventive maintenance and total truck care nationwide network with over 1,500 maintenance bays and 1,200 emergency roadside vehicles available for customers.