Local grocer Foodcellar Market offers ‘scan and pay’ shopping
A New York grocery retailer is enabling customers to shop its stores with their mobile phones.
Long Island City, N.Y.-based grocer Foodcellar Market is the first retailer to fully deploy Instacart scan & pay technology, which is part of the grocery technology provider’s Connected Stores platform, in its stores. Foodcellar Market customers are now able to scan items with their phone as they shop, including loose items like weighted produce, and pay for them using their mobile phone.
[Read more: Instacart offers full omnichannel experience with in-store platform]
Utilizing the scan & pay solution, Foodcellar Market can seamlessly connect customers' online and in-store experiences, such as linking items bought in-store to their online Instacart account to make it easier to shop their preferred items from Foodcellar.
To get started, Foodcellar Market customers scan the QR code on the sign located at the front of the store, which opens scan & pay in their mobile browser so they can add items to their basket as they shop. When they’re done, customers can checkout from anywhere in the store directly from their phone, and show a QR code as they leave to confirm their payment.
In the initial weeks since launch at Foodcellar Market, Instacart says it has seen scan & pay most utilized during peak hours of 1 p.m. and 5 p.m, for smaller basket sizes of typically less than 10 items.
Foodcellar Market has also been testing hub for Caper Carts, Instacart’s AI-powered shopping carts, since 2018, and a partner in its e-commerce delivery business since 2016.
“At Foodcellar Market, we know that our customers’ time is precious, and we're dedicated to ensuring that every moment they spend with us is enjoyable and efficient,” said Metin Mangut, co-founder at Foodcellar Market. “Our customers have shared their surprise at how easy it is to use scan & pay – there's no need to download an app or learn complicated technology. We’ve been really pleased with the early adoption and our store associates love how Scan & Pay reduces stress for them too.”
“Grocers like Foodcellar Market are key to the local communities they serve, and our technology helps them provide a more convenient and delightful experience for their customers,” said David McIntosh, VP and GM of Connected Stores at Instacart. “Scan & Pay is helping customers to stay on budget while shopping in-store. Whether it’s one last-minute ingredient or a basket full of items, we’re making it even easier for customers to get what they need, when they need it.”