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09/21/2022

Lidl in new price-cutting campaign

Marianne Wilson
Editor-in-Chief
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Lidl is launching a new price-cutting campaign.

Lidl US is once again looking to give shoppers a break on select products amid high food prices.

The discount grocer said it will introduce rotating price cuts on more than 100 items in all of its 170-plus U.S. stores. In announcing the move, Lidl cited a report issued by the Bureau of Labor Statistics in August which showed that the overall cost of groceries rose by 13.5% in the last year. 

Lidl will kick off the price-cutting campaign on Sept. 28. It will continue throughout the fall, with the price drops rotating throughout the season.  (A sample list of products and savings that will kick off the campaign is at end of article.). This is the second time in several months that the chain has cut prices. In June, it launched a price-cutting campaign that ran through August.

Lidl said its investment in lowering prices for its customers comes as inflationary pressures have led to sharp increases in food prices for many retailers, especially on staples such as meat, grains, milk, frozen prepared foods and other key household products.

“We recognize that inflation and rising food prices are impacting many families and we hope to give more relief through this Fall price-cutting campaign," said Lidl US chief product officer and executive VP of purchasing Stefan Schwarz. "We are committed to offering all of our customers the best value in our stores every day, and we continue to invest in additional ways for customers to save money when we know it matters most."

Lidl operates more than 12,000 stores and is active in 32 countries. The company established its U.S. headquarters in Arlington County, Virginia, in June 2015, and operates more than 170 stores across nine East Coast states.

Here is a sample of Lidl’s fall price cut campaign:

Product Name

New Price

Savings

Stone Oven Pizza Margherita

$4.45

$1.04

Dockside Classics Lobster Cakes

$6.75

$0.73

Mini Mix Frozen Dairy Dessert Bars

$4.49

$0.50

Roaster Whole Bean Coffee 

$4.49

$0.50

Shrimp Risotto

$4.49

$0.50

MSC Surimi Lobster Tails

$2.99

$0.50

Vegan Brick Oven Pizza 

$3.59

$0.40

Premium EVOO Vinaigrettes 

$3.59

$0.40

Premium Dressings 

$3.59

$0.40

Sofresco Mango Cold Pressed Juice

$3.19

$0.40

Sofresco Lemon Cold Pressed Juice

$3.19

$0.40

Organic Bread

$3.15

$0.34

Vegetable Stir Fry 

$2.99

$0.30

Hazelnut Cocoa Shortbread Cookie Cups 

$2.89

$0.30

Goodnight Tea

$2.69

$0.30

UTZ Mixed Berry Herbal Tea Pyramid Tea Bags

$2.69

$0.30

UTZ Pyramid Bag Tea

$2.69

$0.30

Flavored Herbal Tea 20 Count

$2.69

$0.30

Flavored Herbal & Green Tea 20 Count

$2.69

$0.30

Puff Pastries 

$1.99

$0.30

Italian Antipasti 

$2.85

$0.30

Duo Flutes Snack 

$2.19

$0.26

Medium Ready to Wok Noodles

$1.99

$0.20

Asian Style Egg Noodles

$1.79

$0.20

Wheat Biscuits

$1.29

$0.20