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06/01/2022

Lidl to drop prices as inflation rages on

Marianne Wilson
Editor-in-Chief
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In a summer savings promotion, Lidl is dropping prices on more than 100 items.

Lidl is looking to give shoppers a break on select products amid elevated food prices.

The discount grocer said that it will drop prices on more than 100 items in all of its stores across nine East Coast states. The price-cutting campaign come as inflationary pressures across the supply chain have led to sharp increases in food prices for many retailers, especially on staples including meat, grains, coffee, frozen prepared foods and other key household products.

Lidl’s summer price drop will kick off June 8 and extend until August. Some of the biggest savings will be available on items that include Black Angus top sirloin, apple juice, orange juice, dried cherries and Italian sausage. Lidl said customers can expect to save more than $50 on the basket of items included in the summer campaign. (A sample list of products from the Lidl summer price drop is at end of article.)

"As many families contend with rising prices due to inflation, we hope to ease their financial burden at the checkout counter by investing even more to lower our prices," said Michal Lagunionek, US president and CEO, Lidl, which operates about 170 stores in nine states, including Virginia, Delaware, Pennsylvania, Maryland, New Jersey, New York, North Carolina, South Carolina and Georgia. This price-cutting drive is part of Lidl's ongoing commitment to offer the best value in every community we serve."

For the four weeks ended May 15, grocery prices rose 13.2% year over year, compared with a 7% to 8% rate at the start of 2022, according to Numerator.

Lidl is not alone in dropping prices on some grocery items. Pittsburgh-basedGiant Eagle, which operates more than 450 grocery stores, has launched a pricing initiative for its loyalty club members that offers savings of up to 20% on more than 1,000 products

Sample of Lidl’s Savings Product List

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Lidl operates around 11,550 stores and is active in 32 countries, employing more than 341,000 employees globally. Lidl established its U.S. headquarters in Arlington County, Virginia, in June 2015.