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Levi’s, Whole Foods Market among ‘most trustworthy’ companies in U.S.

Denver, CO - May 15 2024:  A sign for Whole Foods Market graces the facade of a building. ; Shutterstock ID 2464497601
Whole Foods Market took the top spot in the grocery and convenience stores category.

Some retailers score better than others when it comes to being trusted by comsumers.

Brands that have earned a high degree of trust among consumers are highlighted in Newsweek’s “Most Trustworthy Companies in America 2026” report. The annual study, conducted in partnership with Statista, ranks companies based on trustworthiness. (See end of article for top 20 companies.)

Newsweek noted that while trust is a corporation’s most prized possession, it’s an intangible quality that remains “notoriously difficult to quantify.”

“Trust in an organization dictates the brands people select, the certainty shareholders provide, and the devotion staff maintain,” the report said. “Nevertheless, many enterprises overestimate the actual depth of this bond."

The 2026 ranking includes 700 companies in 23 industries ranging from retail, travel, hospitality, leisure and food and beverages. Rankings are based on independent survey of 25,000 U.S. respondents, resulting in over 100,000 evaluations that reflected the perspectives of consumers, employees and investors. The analysis also considered online media sentiment.

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Below are the top 20 companies in the Newsweek rankings for three sectors: retail; textiles, clothing and luxury goods; and grocery and convenience stores.

Retail

  1. Chewy
  2. Costco
  3. Amazon
  4. Academy Sports + Outdoors
  5. The Home Depot
  6. Tractor Supply
  7. Lowe’s
  8. Ace Hardware
  9. Barmes & Noble
  10. Ulta Beauty 
  11. Kirkland’s
  12. L.L.Bean
  13. Cabela’s
  14. Bass Pro Shops
  15. PetSmart
  16. Walmart
  17. Harbor Freight
  18. BJ’s Wholesale Club
  19. Belk
  20. Michaels

Textiles, Clothing & Luxury Goods

  1. Levi Strauss
  2. Under Armour
  3. Tiffany & Co.
  4. Skechers
  5. New Balance
  6. Nike
  7. Columbia
  8. Hanes
  9. Crocs
  10. Timex
  11. Ralph Lauren
  12. The Children’s Place
  13. Victoria’s Secret
  14. Carter’s
  15. Wolverine Worldwide
  16. American Eagle Outfitters
  17. Kate Spade
  18. Vera Bradley
  19. Movado Group
  20. Eddie Bauer Services

Grocery & Convenience Stores

  1. Whole Foods Market
  2. Kroger
  3. QuikTrip
  4. Publix
  5. Natural Grocers
  6. H-E-B
  7. Ingles
  8. Harris Teeter
  9. WinCo Foods
  10. Piggly Wiggly
  11. Casey’s
  12. The Fresh Market
  13. Wawa
  14. Food Lion
  15. Giant Eagle
  16. Stater Bros. Market
  17. Wegmans
  18. Sprouts Farmers Market
  19. Save A Lot
  20. RaceTrac
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