Levi’s, Whole Foods Market among ‘most trustworthy’ companies in U.S.

Some retailers score better than others when it comes to being trusted by comsumers.

Brands that have earned a high degree of trust among consumers are highlighted in Newsweek’s “Most Trustworthy Companies in America 2026” report. The annual study, conducted in partnership with Statista, ranks companies based on trustworthiness. (See end of article for top 20 companies.)

Newsweek noted that while trust is a corporation’s most prized possession, it’s an intangible quality that remains “notoriously difficult to quantify.”

“Trust in an organization dictates the brands people select, the certainty shareholders provide, and the devotion staff maintain,” the report said. “Nevertheless, many enterprises overestimate the actual depth of this bond."

The 2026 ranking includes 700 companies in 23 industries ranging from retail, travel, hospitality, leisure and food and beverages. Rankings are based on independent survey of 25,000 U.S. respondents, resulting in over 100,000 evaluations that reflected the perspectives of consumers, employees and investors. The analysis also considered online media sentiment.