Levi Strauss to commission 25 murals across San Francisco
Levi Strauss & Co. is set to brighten its hometown with a series of colorful murals.
The denim giant is launching an iinitiative to commission 25 murals across San Francisco in honor of the 25th anniversary of its Community Day. The “These City Walls" project is part of the Levi’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits.
In addition to kicking off the mural project, as part of the 25-year tradition, nearly 600 San Francisco-based Levi’s employees are volunteering with 20 different nonprofits across the city on May 8. The company also is distributing more than $150,000 in grants to those organizations. Since the first Community Day 25 years ago, Levi Strauss has granted more than $5 million to the more than 1,600 projects that employees have volunteered at around the world on Community Day alone.
Levi’s is launching the murals project in partnership with 1AM Projects and local artists to bring the vibrant murals to neighborhoods across San Francisco during the next year, transforming blank and blighted areas into living works of art that reflect the rich resiliency, diversity, and culture of the city. The murals will be created in collaboration with local artists, nonprofit organizations, Community Benefit Districts, small businesses and community members to celebrate and transform San Francisco neighborhoods. Artists will work closely with the communities, integrating residents’ ideas into their efforts to beautify neighborhoods.
"For over 170 years, San Francisco has inspired our creativity, our values, and our commitment to make a difference," said We’re going to do our part to ensure the city’s future is as bold and bright as its past – and these murals are just one step in that larger effort," said Michelle Gass, president and CEO of Levi Strauss & Co. "We’re going to do our part to ensure the city’s future is as bold and bright as its past – and these murals are just one step in that larger effort.”
The murals are an extension of the brand’s longstanding commitment to the town in which it was founded in 1853. Over the past two years, Levi’s has provided more than $1.2 million to nonprofits and organizations supporting the city’s arts, culture, and revitalization, and its employees have volunteered nearly 4,700 hours. In 2024, Levi’s worked with Gap Inc., JPMorgan Chase & Co., Visa Inc. and Wells Fargo and Co. to launch the Downtown Volunteer Coalition, with the goal of revitalizing downtown through employee volunteerism.
The first 10 murals will be located in San Francisco’s Financial District, Union Square, Tenderloin, SOMA, East Cut, Potrero Hill and Japantown.
Levi’s products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 retail stores and shop-in-shops. The company reported 2024 net revenues were $6.4 billion.
