Leadership shuffle at Nike

Nike is getting a new CFO and a new COO.

The athletic footwear and apparel giant named Andy Campion, current executive VP and CFO, as COO, effective April 1. He will replace Eric Sprunk, who is leaving the company.

In other changes, Matthew Friend, currently CFO of operating segments and VP of investor relations at Nike, has been appointed as CFO. Heidi O’Neill, president of Nike Direct, will become president of consumer and marketplace on April 1, succeeding Elliott Hill, who is leaving Nike.
 
The leadership changes are the first under new chief executive John Donahoe, who replaced longtime Nike CEO Mark Parker on Jan. 13 (Parker was named executive chairman). A Nike board member, Donahoe is the former CEO of eBay. 

“I am delighted to announce a series of leadership changes today which set up the company for continued growth and demonstrate the strength of the Nike management bench,” said  Donahoe. “Heidi and Andy’s leadership has been instrumental in both evolving and driving Nike’s strategy over the last decade. “In their new roles, we will see them have even greater impact on Nike’s success in the future.”