Lands’ End optimizes product assortment

Lands’ End
Lands’ End is leveraging PLM technology to streamline product development.

Lands’ End is improving transparency, communication, and integration in its product development process.

The apparel brand is deploying the Centric Software product lifecycle management (PLM) platform. The implementation includes Centric’s 3D Enablement and Visual Planning Board solutions. Lands' End is looking to improve its end-to-end business processes across the enterprise, with the elimination of manually re-entering data into disparate systems.

Lands' End sought a PLM solution that would align with its business strategy goals, leverage industry best practices, and eliminate customizations and data silos with the ability to easily upgrade for potential future developments.

The retailer anticipates it will achieve seamless integration between PLM and connecting systems, automated and consistent data flows, standardized cross-team processes, clear communication, and fully enabled process and system functionality across business models.

In addition, by enabling end-to-end transparency, Lands’ End hopes to provide a higher degree of efficiency in developing products. The brand will connect 3D visualization across enterprise platforms to reduce physical sampling and waste, which will boost workflow productivity while helping Lands’ End meet sustainability goals. With one source for all product development data, everyone involved in the process will have access to the latest information, improving collaboration across departments.

"Centric was the clear choice for all selection process participants, from both a process and a functional coverage aspect,” said Chieh Tsai, chief product officer of Lands' End. “We were also convinced by their innovations in the area of 3D enablement and the Visual Planning Board, which go well beyond traditional PLM solutions. Rounding out our decision for Centric were their references and reputation in the industry, as well as the experience of their consulting team."

"We are delighted that Lands' End, an iconic American company, has placed their trust in Centric,” said Chris Groves, president and CEO of Centric Software. “Our suite of solutions work in concert to deliver one unified experience for users, boosting efficiency and future-proofing against further market disruptions while driving growth."

Walgreens Boots Alliance subsidiary streamlines product development
No7 Beauty Company, a global beauty business whose parent company is Walgreens Boots Alliance, also recently streamlined its product development process. Utilizing the Bamboo Rose product lifecycle management (PLM) platform, No7 Beauty Company intends to enable more efficient product development collaboration across teams and external partners.

By adopting an agile approach to product development and management, the company intends to bring innovative, consumer-led products to market faster and at lower costs. In addition, by digitizing the complete product lifecycle, No7 Beauty Company also plans to maintain agility in its response to consumer trends, effectively communicate important product claims to consumers, manage and reuse formulations to drive cost savings, and trace products throughout the supply chain to support CSR and environment, social and governance (ESG) programs.

Headquartered in Dogeville, Wis., Lands’ End is a vertical retailer of casual clothing, accessories, footwear, and home products. Lands’ End offers products online at, on third-party online marketplaces, and through its own company-operated stores and third-party retail locations.

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