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06/03/2021

Lands’ End omnichannel customer experience begins at the warehouse

Dan Berthiaume
Senior Editor, Technology
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Lands’ End is unifying distribution and transportation across channels.

The vertical specialty apparel retailer is deploying the Manhattan Associates Manhattan Active Supply Chain platform to support its “uni-channel” initiative to deliver a seamless, high-quality customer experience across all of its touchpoints. Lands’ End’s market presence includes its own and third-party websites, third-party wholesale relationships, and 31 company-operated Lands’ End stores. 
 
The retailer will begin implementation of the Manhattan Active Transportation Management solution in June, followed by implementation of Manhattan Active Warehouse Management in its U.S. distribution centers in August. As a result, Lands’ End intends to obtain higher levels of agility and responsiveness within its supply chain operations.

“We are proud to be working with Manhattan Active Supply Chain,” said Chieh Tsai, executive VP, chief product officer at Lands’ End. “This relationship will be a key driver for our uni-channel strategy, allowing us command and control of every part of our supply chain, and enabling us to continue to deliver our legendary customer service.”
 
“Manhattan Active Supply Chain was purpose-built to optimize operations cross channel and cross-function,” said Bob Howell, senior VP, Americas at Manhattan Associates. “We are proud that Lands’ End has selected Manhattan Active Supply Chain and look forward to helping the company achieve a new level of speed and agility.”