Kroger, Uber Eats expand partnership; integrate restaurants into Kroger app
Kroger is expanding its partnership with a leading delivery platform.
The grocery giant and Uber Eats are growing their partnership to more than 2,600 stores across all Kroger banners, including Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter and Mariano’s. In addition, Kroger Boost Members will now be able take advantage of an extended free trial of Uber One for 6% cash back and automatic surge savings on rides, $0 Delivery Fees, and up to 10% off all Uber Eats orders.
Uber One members will also have the opportunity to try an extended free trial of Kroger’s Boost membership, including two-times the fuel points on all purchases and $0 delivery fee for orders placed on Kroger.com or in the Kroger app.
“Our customers want to choose how they shop, when they shop and how they access their groceries,” said Yael Cosset, executive VP and chief digital officer at Kroger. “Kroger is always looking for new ways to offer our customers an outstanding shopping experience, bringing value and assortment to them, without compromise. Today’s announcement combines the best of Kroger’s fresh food and exclusive Our Brands with Uber’s expertise and proven delivery technology – creating an experience that gives customers more choice and value, while introducing new customers who have different shopping needs to Kroger, which provides more data to power our retail media business.”
In addition to expanding access and benefits, Uber Eats’ restaurant selection will now be integrated directly on the Kroger app, allowing customers to place their weekly grocery order and order dinner from their local restaurant of choice seamlessly in the Kroger app. Kroger will be the first retailer on the platform where customers can access grocery items alongside hundreds of thousands of restaurants, with $0 Delivery Fees and reduced service fees for all Boost Members.
[READ MORE: Kroger, DoorDash grow partnership to nearly 2,700 stores]
“Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience – and to connect our two membership ecosystems,” said Susan Anderson, global head of delivery at Uber. “Together we’re not only connecting people to what they want – we’re creating an ecosystem of access, where fresh groceries, favorite meals, and meaningful rewards across mobility and delivery all come together seamlessly.”
Headquartered in Cincinnati, Ohio, Kroger operates nearly 2,800 stores in 35 states.
