Kroger launches Verified Savings program for government aid recipients
One of the nation’s largest grocers is offering recipients of various government assistance programs added discounts for a limited time.
Kroger is launching its Verified Savings Program that provides a 20% discount on fruits and vegetables, and half-off Boost by Kroger Plus memberships to customers who are recipients of SNAP, WIC, Medicaid and more.
To receive 20% off fruits and vegetables, eligible customers simply need to have a Kroger digital account, enroll in Verified Savings and the offer will automatically be loaded to their account. Savings are valid on all fruit and vegetable purchases through Jan. 31, 2026.
Verified Savings enrollees are also eligible for half-off annual and monthly Boost membership plans, including Boost Essential at $34.50 per year or $4.50 per month and Boost at $49.50 per year or $6.50 per month. Current Boost members who enroll in Verified Savings can redeem the offer at the time of renewal or extension of their membership.
According to a recent report from Numerator, SNAP recipients spend an average of $832 on groceries monthly (+20% vs. non-SNAP shoppers), shop an average of 6.6 retailers each month for groceries (vs. 6.1), and spend an average of $20.80 per grocery trip (-12% vs. non-SNAP shoppers).
“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” said Carlo Baldan, Kroger group VP of fresh merchandising. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
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Based in Cincinnati, The Kroger Co. operates approximately 2,800 stores under a variety of banners across the U.S., including Kroger, Fred Meyer, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market and Mariano's.
