Kohl’s launches exclusive collection with Reese Witherspoon brand

Kohl’s has added another exclusive to its growing brand portfolio.

The department store retailer has partnered with actress Reese Witherspoon to launch Draper James RSVP line in 500 Kohl’s stores and on its website. The contemporary-Southern inspired line includes dresses, blazers, blouses, cardigans, skirts, rompers and seasonal capris.  The collection features “classic styles with a modern twist,” according to Kohl’s.

The collection will be featured prominently in Kohl’s stores, with an exclusive branded experience adjacent to the 300 Sephora at Kohl’s shops in an area that showcases new, and seasonally relevant brands. Kohl’s said the experience will highlight Draper James RSVP’s optimistic, colorful and Southern-contemporary style, complete with images of magnolia flowers, light blue and white striped awnings and other feminine features. 

“The Draper James RSVP store experience is the latest example of how Kohl’s is making its shopping experience more inspiring and destination-focused than ever before,” said Doug Howe, Kohl’s chief merchandising officer. “The brand not only has an incredible story to tell, but the assortment, anchored in beautifully designed and colorful dresses, is one that we wanted to spotlight and capture the attention of every customer who walks through our store.”

Witherspoon founded Draper James in 2015 and named it after her grandmother, Dorothea Draper, and her grandfather, William James Witherspoon.

"I’m excited to introduce our new collection with Kohl’s—Draper James RSVP! Inspired by the casual elegance of garden parties, we’ve curated joyful designs that speak from my heart and belong in every woman’s wardrobe for spring,” stated Witherspoon. “These pieces embrace the effortless style I had in mind when I started Draper James and this is my way of sharing my classic Southern roots with all of you." 

Draper James RSVP joins Kohl’s growing brand portfolio, including an assortment of newly launched national brands which includes Eddie Bauer, Tommy Hilfiger, Calvin Klein, Lands’ End and Cole Haan.