Kohl’s adding 250 in-store Sephora shops

Sephora at Kohls
Kohl’s is rolling out in-store Sephora shops chainwide.

Kohl’s Corp. keeps rolling out more store-within-a-store Sephora locations.

The department store retailer will be adding 250 more full-sized, 2,500-sq.-ft. Sephora at Kohl’s locations during 2023. The addition of 250 new locations will bring the total Sephora at Kohl’s fleet to more than 850, achieving the partnership’s initial planned goal of the Sephora at Kohl’s rollout. View the map of all Sephora at Kohl’s locations that will be open by the end of 2023 here.

Kohl’s began rolling out the in-store Sephora shops in August 2021. The 850 full-sized Sephora at Kohl’s shops will all feature a fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.

All Sephora at Kohl’s locations offer a curated assortment of prestige makeup, skincare, hair, and fragrance brands. The stores also feature Sephora-trained beauty advisors who offer personalized beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.

In addition to expanding across more than 40 states, Sephora at Kohl’s will enter seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota, and Utah, bringing Sephora at Kohl’s presence to 48 states.

As a part of this expansion, Kohl’s will open 50 smaller format Sephora shops by the end of 2023, with a plan to roll out to the remainder of the chain’s 1,100-plus stores by 2025.

Kohl’s receives sales boost from Sephora shop-in-shops

Kohl’s projects that Sephora at Kohl’s will grow to achieve $2 billion in annual sales by 2025. In 2022, nearly 8 million Kohl’s customers purchased beauty products at Sephora at Kohl’s, and approximately 50% of Sephora at Kohl’s baskets had an additional category purchased.

In addition, in the fourth quarter of 2022, total beauty sales increased 90% at Kohl’s, and the retailer achieved high-single-digits percent comparable beauty sales growth in the 200 Sephora shops that opened in 2021, and better-than-expected beauty sales in the 400 shops opened in 2022, with continued digital sales growth on Kohls.com.

“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior VP, GM, Sephora at Kohl’s. “The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”

View the map of all Sephora at Kohl’s locations that will be open by the end of 2023 here.

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