Klarna in partnership to bring buy now, pay later to physical stores
Klarna will bring its flexible payment service to brick-and-mortar shoppers by integrating it with Adyen physical payment terminals.
The global payments network and shopping assistant is piloting its interest-free buy now, pay later (BNPL) installment payment methods on Adyen physical payment terminals across Europe, North America and Australia.
This pilot builds on Klarna and Adyen’s existing partnership that enables e-commerce retailers worldwide to accept Klarna BNPL payment via Adyen online payment solutions.
Adyen is the first global payment service provider to launch Klarna simultaneously on all physical payment terminals worldwide. After this pilot phase the new offering is expected to become available for a wider rollout during October 2024.
"We want consumers to be able to pay with Klarna at any checkout, anywhere," said David Sykes, chief commercial officer at Klarna. "Our strong partnership with Adyen gives a massive boost to our ambition to bring flexible payments to the high street in a new way."
Klarna, which among other features offers a physical payment card, has been growing its presence in physical stores in recent years, will be available in more than 450,000 Adyen in-store devices ranging from countertop devices to mobile terminals.
[READ MORE: Klarna connects online shoppers to physical stores]
As part of the integration, Adyen is launching Klarna’s Dynamic QR solution. To make a payment, the customer scans a QR code displayed on the Adyen terminal and completes the transaction on their mobile device.
The customer can pay using one of Klarna’s interest-free BNPL payment methods and can keep track of the purchase in their Klarna app.
"We’re excited to work together on this pilot, offering shoppers a new, flexible way to pay that will redefine the in-store experience," said Alexa von Bismarck, president EMEA at Adyen. "This launch highlights the strength of our collaboration with Klarna as we bring their BNPL payment method to in-store terminals for the first time. We see that consumers care deeply about the in-store touch point and value brands which can allow them to pay how they want - ultimately that is what this collaboration with Klarna is all about."
