Klarna launches sustainable product collection
Klarna is expanding its sustainability efforts by offering a shoppable assortment of socially and environmentally friendly apparel.
The global retail bank, payments and shopping service is releasing its first set of ongoing shoppable Sustainable Collections in the Klarna app in partnership with Good On You, a global sustainability rating platform for fashion brands. The collections are designed to bring greater transparency about sustainable apparel to consumers, helping them to discover and make informed shopping decisions.
The first set of collections features 23 clothing brands, including Asket, Pangaia, Lucy & Yak, Mara Hoffman, and Nudie Jeans. All of the brands included today and in the future will have received top scores from Good On You for their sustainability track records.
Evaluating 500-plus data points, Good On You assesses social and environmental issues facing the fashion industry evaluate a brand’s impact on people, the planet, and animals, rating each brand on a five-point scale ranging from “We Avoid” to “Great.”
The Klarna app curates a variety of shoppable collections which can be accessed from the homepage of the app. Klarna’s Sustainable Collections are now live in the Klarna app, with the first set of collections are available to shop now in the U.S., Sweden and Germany until the end of April 2022. New sets of Sustainable Collections will be launched throughout the rest of 2022, and will also be extended to more regions.
Klarna is releasing Sustainable Collections following its April 2021 partnership with climate impact tracking platform Doconomy to enable users across 16 global markets (including the U.S., Canada, Australia, and U.K.) to see the carbon footprint of their transactions. This year, Klarna plans to expand the tracker to include CO2 emissions at the product level, enabling like-for-like comparisons on specific items.
By 2030, Klarna aims to reduce company emissions by 50% and starting in 2021, Klarna is making annual financial contributions to high-impact climate projects, including carbon removal, blue carbon initiatives, reforestation and forest protection, and high-impact emission reduction projects. The annual sum will be established through an internal carbon tax set at $100/ton for all scope 1, 2 and travel emissions (remaining scope 3 emissions set at $10/ton).
“Our vision is to empower consumers to vote with their wallets to enact change,” said David Sandström, chief marketing officer at Klarna. “As a first step, we gave users insights into the environmental impact of their shopping with our CO2 tracker. Now, we are giving consumers powerful tools to act on this knowledge and inform their shopping choices. We are beyond excited to be teaming up with Good On You to curate ongoing sustainable collections in the Klarna app.”
“The fashion industry urgently needs to make progress to address its impacts on people and the planet,” said Kathy Kearns, head of enterprise at Good On You. “Klarna shares our vision for making insights about sustainable fashion more accessible to consumers so that they can make more informed purchasing decisions. Today's launch of the Sustainable Collections will help even more consumers around the world better understand the impacts of brands so that they can shop mindfully with confidence.”