Kilwins names two new chief operating officers
Chocolate and ice cream brand Kilwins is promoting two leaders to C-suite roles as it continues to plot store growth.
The Michigan-based company has promoted Brad Williams to the role of chief operating officer. Williams joined Kilwins in May 2025 as VP of operations and training, and has more than 30 years of franchise leadership experience in his career.
Prior to joining Kilwins, Williams led operations across 580 Checkers & Rally's franchise locations nationwide as VP of franchise restaurants. He previously spent nearly six years at Wingstop.
"I'm honored to step into this role and continue working alongside our franchisees and the incredible team at Kilwins," said Williams. "Over the past year, I've had the opportunity to see firsthand what makes this brand so special, from the people behind our stores to the traditions our guests have loved for generations. As we look ahead, my focus will remain on operational excellence, franchisee success and ensuring we grow without losing the quality and experience that define Kilwins."
[READ MORE: Kilwins plots Utah debut with new store model]
In addition to Williams’ promotion, Joe Audia has been promoted to chief operating officer of Kilwins Quality Confections, the brand's dedicated vendor that supplies Kilwins' retail stores.
Before joining Kilwins as general manager of Kilwins Quality Confections, Audia spent 24 years in the automotive industry, beginning his career in tooling engineering and advancing through project management and operations management roles.
The appointments come as Kilwins is expanding its footprint nationwide. In October, the brand identified Utah as a priority market for expansion, and a spokesperson confirmed to Chain Store Age that Kilwins is targeting at least five locations in the state over the next few years.
At the beginning of the year, Kilwins announced plans to open more than 20 locations in Arizona over the next three to five years, marking its debut in the state. Last summer, Kilwins said it planned to expand its footprint in Texas with 10 new stores.
"Brad and Joe have each made a tremendous impact on Kilwins, and these promotions are a natural next step for both of them," said Brian Britton, president and CEO of Kilwins. "As we continue to grow, their leadership will help ensure we are giving our franchisees the tools, training, products and support they need to succeed while protecting the experience that has made Kilwins special for nearly 80 years."
Founded in 1947, Kilwins operates nearly 200 locations nationwide. The chain is known for its hand-crafted chocolates and fudge, premium ice cream and more.
