FRCH Nelson’s long-standing partnership with KFC also includes the collaboration and development of the American Showman restaurant design, which celebrates the legacy of Colonel Sanders. The design gives the brand a modern look that captures the Colonel’s vintage flavor, while marking a stark departure from the chain’s early décor, modeled on Sanders’ first restaurant which opened in 1952.
“For this new KFC, we had to evaluate the neighborhood to determine how to amplify our traditional American Showman KFC design,” said Marty McCauley, design director at FRCH Nelson. “We looked to go bigger and bolder to match the personality of the Bronx. “Working with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”