Kardashians keep up with online resale
You still can’t be a Kardashian, but a new online store lets their fans literally dress like one.
Launched Friday, Oct. 4, Kardashian Kloset is an e-commerce site running on the Shopify platform. The site features an assortment of curated luxury designer apparel and accessory items said to be taken directly from the closets of the famed family of reality TV stars.
“These pieces have been hand-selected by each family member and are available exclusively for the public to purchase,” the retailer says in a short statement on the site. “Our goal at Kardashian Kloset is to share a part of the Kardashian Jenner family lifestyle by offering you the opportunity to own one of a kind items, while promoting sustainability.”
Currently, the site offers collections from Kris Jenner, Kim Kardashian West, and Kylie Jenner. Collections from Kourtney Kardashian and Khloe Kardashian are promoted as coming soon. The site states that Kardashian West items are “authenticated owned and worn by Kim,” while collections from Kris and Kylie Jenner do not have an authentication statement.
All sales are final, with no returns, exchanges, refunds or cancellations. There is a $13.95 flat fee for domestic deliveries to all states within the USA, with deliveries handled by the USPS. Payment is accepted via Visa, Mastercard, Discover, and American Express only. Processing time for orders is two to four business days, with deliveries within the U.S. taking three to six business days. The site says that during holidays or launches, this time may vary.
Kardashian Kloset also has a dedicated Instagram account which at launch had over 45,000 followers. Currently, the Instagram account is strictly promotional and does not offer any direct e-commerce capabilities or provide direct link to the e-commerce site.
The Kardashian family is launching their new online resale venture as the resale market is booming, both online and in physical stores. According to a study by fashion resale site ThredUp, the resale market generated $24 billion in sales in 2018 and is projected to more than double in five years, to $51 billion. The study found that 64% of women bought or are willing to buy secondhand products.