Walmart is expanding its assortment for tween girls just in time for the back-to-school season.
The retail giant announced a collaboration with tween brand Justice. More than 140 Justice-branded items across fashion, jewelry and accessories, bedding and bath, backpacks, stationery and tech accessories are now available on Walmart.com and in 2,400 Walmart stores nationwide.
The featured goods include fashion leggings and graphic tees starting at $8, tie dye sweatshirts and matching joggers starting at $13, and oversized hoodies starting at $18. The bedding sets, pillows, throws and bathroom accessories range from $20-$40. New styles will be added seasonally, with shoes and pet accessories debuting in September.
Bluestar Alliance, a brand management company, acquired Justice in November 2020 after the brand was put on the selling block by its bankrupt parent, Ascena Retail Group and closed all its stores. In April, Bluestar relaunched the brand online.
Walmart’s partnership with Justice reflects the chain’s increased emphasis on expanding its fashion assortments. During the past few years, the company has added more than 1,000 national fashion brands, noted Denise Incandela, executive VP of apparel and private brands, Walmart U.S. , in a post on the chain’s website.
“Last year, the pandemic impacted many families’ traditional back-to-school shopping experience,” Incandela wrote. “As parents and kids alike plan for getting back to school (and all the fashion fun that comes with it!), Justice is dropping a new collection featuring more than 140 items across tween fashion, jewelry and accessories, bedding and bath, backpacks, stationery and tech accessories. It’s the same designs and quality girls know and love, now more accessible than ever.”
Retail experts are predicting a very busy back-to-school season for the nation’s retailers.