Joann launches new brands, promotions ahead of holiday season
Fabrics and crafts retailer Joann is gearing up for its first holiday season since emerging from bankruptcy with deals and an expanded inventory.
The retailer is touting new private label brands, an expanded yarn assortment, price reductions on more than 10,000 items storewide, and special offer events every weekend through the remainder of the year.
Joann recently launched Fabany, its new sewing notions brand that offers the quality threads at a lower price than national brands. It also unveiled Happy Value, which offers everyday crafting, fine arts, paint and fabric supplies at low prices. Joan has also completed an expansion of its category-leading yarn assortment, expanding brands, project choices and inventory levels across the country. Customers can expect to find over 30% more yarn in their local stores heading into the holiday season.
[READ MORE: Joann to exit bankruptcy in ‘coming days’ — with no store closings, less debt]
“We are excited to kick off our favorite season with a broader assortment, new value product choices, expanded inspiration and project ideas, along with bigger and better savings than ever,” said Chris DiTullio, chief customer officer at Joann. “We want to help customers create more as they celebrate the season and have expanded our offering to include new product lines such as Happy Value and Fabany, as well as lowered everyday prices on over 10,000 SKUs across all product categories.”
In addition to new brands and an expanded inventory, Joann is launching early doorbusters for customers to get ready for the season, with new sale events every weekend through holidays. This includes promotions for Halloween and Early Black Friday, such as:
- Now through Oct. 31, customers can wear a Halloween costume into any store for $5 off their purchase - everyone qualifies, including kids and pets.
- Oct. 24-27, during its Code Orange event, Joann’s entire stock of Halloween will be 70% off.
- Oct. 25-26, Joann will host a costume clinic featuring last-minute costume ideas, and offering $5 off their supply purchase.
- Oct. 31 - Nov. 3 kicks off Joann’s Extra Early Black Friday Doorbusters, with new hot deals & doorbusters every weekend until Black Friday.
“This year, we are aiming to get people creating more, decorating more, hosting more and giving more than ever,” added DiTullio. “Joann is committed to giving our customers the assortment, value and experience they want, whether shopping in one of our 800 stores, via our convenient mobile app or on joann.com. We can’t wait to watch this season of creativity come to life and look forward to seeing customers of all interests, ages and skill levels in the coming weeks and beyond.”
Based in Ohio, Joann operates more than 800 stores across 49 states along with its e-commerce business.
