J.Jill debuts latest store design

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J.Jill debuts latest store design

By Marianne Wilson - 11/07/2019
J.Jill

J.Jill is showing off a new look at its just-opened at Copley Place, in Boston.

The store marks J.Jill’s updated store design. The storefront is crafted with clean, uninterrupted lines and a center vestibule entrance with tall walnut doors. In the interior, natural and authentic materials such as light oak wood floors, walnut, and white marble tables, wicker pendants, and linen upholstered seating provides a warm, inviting and comfortable environment.

The fitting rooms are feminine and comfortable, with a common lounge that includes spacious seating. A more private styling area includes a table with a large inset monitor for use in accessing the online concierge to view all products available in the various channels.

“We are thrilled to offer our customer style and design that’s as original as she is in a one-of-a-kind shopping experience,” said Linda Heasley, president and CEO of J.Jill, which operates 280 stores. “Our store in Copley Place was particularly important for us because Boston is our home, so we couldn’t be more excited to show our neighbors the very best we have to offer.”

With the opening of the store at Copley Place, the women’s apparel retailer will have five locations in the Greater Boston area. J.Jill in Copley Place will host a Grand Opening event Thursday, November 7 – Sunday, November 10.