JD Sports taps former Shoe Palace CEO to lead North America
JD Sports has named a retail veteran to lead its growing North American business.
The U.K.-based global sports footwear and fashion company, which operates over 2,500 stores in North America across its five retail brands (JD Sports; Finish Line standalone and in-store at Macy's; Hibbett; Shoe Palace; and DTLR) has promoted John Mersho to president and CEO, JD North America. Mersho, who has held the role of chief commercial officer for JD North America since 2025, succeeds John Hall, who is retiring after a four-decade career in retail.
Mersho is a member of the family who founded Shoe Palace in 1993. He was named CEO of the company, which was acquired by JD Sports in 2020, in 2024. In his new role, Mersho will focus on strengthening JD’s product proposition, enhancing the customer’s omni-channel experience and expanding its brand awareness and presence across North America.
In addition, Mike Grimes takes on the role of chief marketing officer for JD Group. Grimes has worked with JD (and previously Finish Line) North America for nearly twenty years, and most recently held the position of CMO for the business. In his new role, Grimes will lead the long-term direction of the JD brand globally.
The appointments come as JD Sports continues to focus on North America growth as part of its global brand strategy. North America is the company largest region, contributing 38% of sales in fiscal year 2026. The company is also in the process of converting standalone Finish Line stores to the JD banner.
“These appointments represent an important step in the next phase of JD’s growth. John and Mike are outstanding leaders – both well-tenured within our business, bringing extensive experience and deep knowledge of the markets we operate in,” said Régis Schultz, group CEO of JD Sports Fashion plc. “Together, they will play a critical role in delivering against our strategy, enhancing the experience of our customers, and driving sustainable growth across JD.”
JD Group is one of the world’s largest retailers of trend and style athleisure, performance and outdoor brands for footwear and apparel.
