JCPenney partners to offer in-store cancer support program
JCPenney is partnering to host workshops nationwide for patients undergoing cancer treatment.
The department store retailer is teaming up with Look Good Feel Better to bring workshops for people in cancer treatment and recovery to JCPenney stores nationwide. The first-of-its-kind retail partnership for Look Good Feel Better will help make support program more accessible to more communities at a time when cancer diagnoses among young women are on the rise, JCPenney said.
The workshops will be led by JCPenney Salon professionals who have been specially trained and certified by Look Good Feel Better to help people in cancer treatment address the appearance-related side effects that often accompany treatment. Workshops are offered free of charge to any person in active cancer treatment and recovery, and provide lessons on appropriate skincare during treatment, makeup application, and nail care, as well as wig selection and care, scarf tying and personal styling.
“Look Good Feel Better is about more than just makeup,” said Louanne Roark, executive director of the Look Good Feel Better Foundation. “It’s about helping people reassert control at a time when so many things are out of their control. With JCPenney stores now offering Look Good Feel Better workshops, we are truly realizing our mission to meet and serve people with cancer wherever they are.”
For more than 35 years, Look Good Feel Better has helped people in cancer treatment and recovery regain their sense of self and restore confidence through its immersive beauty and styling program. More than 1 million people in the U.S. and more than 2 million around the world have participated in free Look Good Feel Better workshops.
“The simple things that we often take for granted, such as brushing our hair or applying mascara to our lashes, can change completely for people undergoing cancer treatment,” said Jo Osborne, senior VP, GMM of beauty, center core and footwear for JCPenney. “I have seen firsthand how Look Good Feel Better workshops create connection, offer a space to learn and share, and deliver a dose of magic to help people in cancer treatment feel just a little bit more like themself and understand that they are not alone. We are excited to bring this important program to our neighbors, family, and friends in the communities we proudly serve.”
Look Good Feel Better workshops are facilitated by certified beauty professionals, specially trained to provide hands-on guidance, and each workshop participant receives a free cosmetic kit including products donated by leading brands. Look Good Feel Better workshops are always free of charge and offered in English and Spanish.
JCPenney, part of Catalyst Brands, has more more than 650 stores in the U.S. and Puerto Rico.
