JCPenney to host jewelry exchange event on Valentine's Day
JCPenney is launching a lighthearted, in-store Valentine’s Day promotion that leaves guests walking out with a new piece of jewelry.
On Saturday, Feb. 14 (Valentine’s Day), customers at select Penney locations can trade in an old piece of jewelry in exchange for a new one. As part of the JCPenney "Ex-Change" program, shoppers who bring in an old item (potentially from a past relationship) will receive a half-carat lab-grown diamond necklace set in 14k yellow gold over silver.
The first 100 customers at JCPenney’s flagship store in Garden City, N.Y. — and the first 50 customers at other participating store locations — can receive the new necklace in exchange for an old piece of jewelry. Participating locations can be found here.
Jewelry collected through the Ex-Change will be donated to the nonprofit organization Good360, which refurbishes and donates goods, giving them a second life.
"The Ex-Change is about celebrating fresh starts – with a sense of humor and zero judgement," said Marisa Thalberg, executive VP & chief customer & marketing officer at Catalyst Brands. "We all have that piece of jewelry that no longer fits our style; our tastes change, but our stories don’t end there. It's a playful reminder that moving on can feel empowering, joyful and genuinely fun. And by passing these pieces to Good360, that spirit of renewal continues well beyond Valentine's Day."
Shoppers who can’t make it to a participating JCPenney location on Valentine’s Day can still celebrate moving on with The Perfect Ex-Cuse Discount, offering up to 70% off fine and fashion jewelry after extra 30% off with JCPenney Credit Card, or an extra 25% any way you pay, available on select styles. The online promotion is available Jan. 26 through Feb. 16 with code EXCUSE.
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"The moment our shoppers experience the quality, brilliance and variety of JCPenney’s fine jewelry, the surprise sells itself," said Jillian Roig, VP & DMM of fine jewelry at JCPenney. “Many are especially excited to discover our lab-grown diamonds, which let them go bigger and bolder without the traditional price barrier."
JCPenney operates more than 650 stores in the U.S. and Puerto Rico.
