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Jared opens new format

Two jewelers are sharing the same roof. 

Jared opened a new concept store in collaboration with digitally native James Allen. The store, at Francis Scott Key Mall in Frederick, Md., combines the best of the two retailers, both of which are owned by Signet Jewelers Ltd.’s portfolio.

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Jared is known for its professional diamond consultants and personalized service. James Allen is one of the largest online diamond and bridal jewelry retailers, with a collection of more than 250,000 independently certified high-quality loose diamonds in every popular shape and carat weight.

“Our collaboration with James Allen allows Jared the opportunity to create a new and richer experience for our customers and create a modern environment for jewelry shopping,” said Bill Brace, CMO of Signet and executive general manager of Jared. 

The Jared x James Allen outpost is designed to provide a modern, elevated omnichannel shopping experience, one that is warm and relaxed and where customers feel comfortable shopping at their own pace. It includes a hands-on product experience that encourages bridal customers to “touch and try on” at the James Allen “gathering table.” A wide range of engagement ring samples, stone replicas and settings enable shoppers to find their ideal style.

In a switch from traditional jewelry displays, the display cases open in the front, allowing shoppers to walk around the case for a full view from all angles. Associates work side by side with customers rather than the traditional “behind the case” position.  Customers can also get a coffee or treat at the in-store coffee bar.

Signet Jewelers Lis the world's largest retailer of diamond jewelry. Signet operates approximately 3,300 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria of Jewelry, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda, and

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