Japanese sneaker, streetwear brand Atmos debuts women’s retail concept

Atmos has opened a space designed to address the underserved market of women's streetwear in the U.S.

The Japanese-based streetwear and sneaker retailer, which was acquired by Foot Locker in August 2021, has opened a space dedicated to women. The new Atmos Women’s concept is located on the second floor of the Atmos store on Walnut Street in Philadelphia.

With 1,400 sq. ft. of retail space, Atmos Women occupies the entire second floor and features Atmos' private label products and a curated collection of emerging and heritage brands, while providing a space where the community can gather.

The assortment includes products from brands across footwear, apparel, headwear and accessories, along with the Atmos Pink private label line, which is making its U.S. debut in the store. Designed by the Atmos Women's team in Japan, the collection offers classic pieces with a Tokyo twist.

The new space will also provide a connection with the sneaker-conscious female consumer, the company said.

"We believe in giving our female sneaker customers an experience unlike any sneaker boutique in the world,” said Mel Peralta, VP of brand concepts of Atmos Global. “The beautiful Walnut Street boutique allows us to expand our elevated, tailor-made footwear shopping experience and focuses on the community of women who get dressed from the feet up."

Atmos currently operates nine Atmos Women's location, branded as Atmos Pink, throughout Japan and Southeast Asia.

"We're excited to bring the energy and community of Atmos Women's Japan to the U.S.,” said Marissa Le, director of marketing & digital, Atmos USA. “Our goal is to create a hub for women in Philadelphia through authentic partnerships that cater to the modern woman. We're tapping an array of local female artists and entrepreneurs to offer a diverse range of services and experiences in our new boutique!"

Atmos Women's is celebrating the opening with an array of free events all month from now through Sunday, November 22, 2022.  Women-owned small businesses and creatives from Philadelphia, as well as New York and Washington, D.C, will be joining the festivities and offering services of their own, such as workout classes from Trillfit and a weekend nail bar by Nailcon.

Other activities include aura photos, floral workshops, sound bath meditations and more.