Janie & Jack replacing static signage with digital displays
Janie & Jack is bringing its visuals to life with digital signage.
The childrenswear retailer has entered into a longterm agreement partnership with digital signage company Crown TV to deliver a digital signage program end to end, including hardware specification and on-site installation. The program also includes and day-to-day content management on Crown’s cloud-based content management system.
To date, more than a dozen Samsung QMC- and OM-series displays have been installed across five Janie & Jack sites, including its stores at Brookfield Place in New York City; Garden State Plaza in Paramus, N.J.; and Barton Creek in Austin. Additional installations are scheduled through 2026 and beyond, covering retrofits of existing flagships and installations in new store openings.
Crown TV said that Janie and Jack came to it with three goals: unify the brand experience across every location without burdening local teams, compress the turnaround between campaign launch and screen activation from weeks to minutes, and bring the in-store environment up to the polish of the brand’s digital channels.
The company designed a per-location plan matched to each space's footprint, sightlines and storefront posture. It executed the installs with licensed and insured technicians on site at every location.
All content is produced and delivered in native 4K, and every Samsung display runs on the CrownTV content management system. Janie and Jack's marketing team can push new creative to one location, one region, or the entire fleet from a single dashboard in minutes — with scheduling, dayparting and per-location overrides built in.
"The whole CrownTV experience in our stores allows us to showcase multiple images, complete looks and lean into the lifestyle experience of the Janie and Jack customer," said John Walton, director of design, construction and facilities, Janie and Jack, which operates about 110 stores in the United States. "It also gives us instant activation to on-the-fly promotions, product highlights and special events in the store."
Early in the program, Janie and Jack is seeing gains across customer experience operational efficiency, and brand consistency, according to Crown TV, with campaign turnaround compressed from weeks to minutes. Local team workload has dropped, with no more physical swaps or local intervention for signage rotations. And the same brand moment now lands in every location, regardless of footprint, format or country.
The program deploys Samsung’s QMC series, whose displays sit inside the millwork rather than on top of it. An anti-glare matte finish holds up under any store lighting and commercial-grade components deliver the 24/7 duty cycle and thermal headroom that retail requires.
It also features Samsung’s OM series. The high-brightness window-facing displays are built for storefronts and semi-outdoor placement, ensuring panels stay fully visible in direct contact with sunlight or street lights.