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Jack in the Box continues digital transformation with site, app revamp

jack in box
Jack in the Box offers seamless ordering and rewards via new website and app (Graphic: Business Wire).

One of the nation’s largest hamburger chains is launching a brand-new ordering website and native mobile app.

Jack in the Box Inc.’s online platform and integrated mobile app feature capabilities including full menu ordering, customization options, location finder, product and restaurant information, flexible delivery or pickup options, and an integrated loyalty program.

Customers now have a streamlined process for ordering ahead at Additionally, members of the retailer’s loyalty program, The Jack Pack, will have a seamless rewards offering with the ability to earn points from online, app and in-store purchases. Jack in the Box is developing its updated app and site in partnership with digital innovation company Bounteous.

Jack in the Box has been revamping its enterprise infrastructure for some time. In October 2021, it deployed the mParticle Customer Data Platform (CDP) as its customer data infrastructure and the foundation of its marketing stack. The retailer intends this technology implementation to helping deliver real-time, personalized experiences to millions of customers.

In September 2021, the retailer entered the final implementation phase of the ParTech Punchh customer loyalty, offers and engagement solution. This will enable Jack in the Box to upgrade its online ordering interface and add a loyalty program to provide an upgraded app and digital experience for customers.

The retailer will also implement a Punchh add-on coupons and promotions module that enables it to send targeted offers to customers outside of its loyalty program, supplementing the loyalty program with a more robust, holistic promotion layer.

Previously, the company migrated its on-premises data centers to an Amazon Web Services (AWS) cloud infrastructure, for purposes including offering new cloud-based customer experiences. The retailer is also leveraging AWS machine learning (ML) capabilities to obtain more detailed insight into customer tastes and habits for enhanced digital ordering, dining, and customer service experiences.

“We want to reach customers at the moments that matter most, with platforms that are simple and easy to use. Now Jack in the Box guests have a fast and easy way to order ahead and get loyalty points not only through the app but also through a new mobile web experience,” said Ryan Ostrom, chief marketing officer of Jack in the Box. “In addition, this new solution modernizes Jack in the Box’s tech stack allowing us to provide a more personalized and seamless digital guest experience across our various consumer touch-points”

“We’re proud to partner with Jack in the Box to create a customized solution that showcases the personality of the brand while improving the user experience,” said Jesse Dundon, executive VP, managing Director at Bounteous. “Our proprietary technology accelerator, NomNom, made it possible to integrate a suite of best-in-class loyalty, CRM, and commerce platforms such as Olo and get to market more quickly.”

Jack in the Box Inc., founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box, a hamburger chain with more than 2,200 restaurants across 21 states, and Del Taco, a Mexican-American QSR chain with approximately 600 restaurants across 16 states.

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