1-800-Flowers is introducing a new hub dedicated to a holiday that occurs every single day of the year.
The specialty gift retailer is providing a dedicated section of its e-commerce site for birthday gifting. The hub includes a virtual birthday gift guide featuring trending products and unique offerings from all of the company’s brands. A specially curated birthday gifts collection, “Birthyay!,” donates 20% of net proceeds to Smile Farms, a non-profit organization that assists people with disabilities.
Other features of the birthday hub include dedicated blogs with ideas and tips for gifts and celebrations, as well as complimentary virtual resources such as e-cards and digital backgrounds. Members of the 1-800-Flowers Celebrations Passport loyalty program can receive free, standard shipping and no service charge on purchases.
"During this time of virtual celebrations, the need for people to express and connect has led to an increased consumer demand for products and services to help commemorate important occasions such as birthdays," said Alfred Palomares, VP, merchandising, 1-800-Flowers.com "We are excited to provide our customers with creative solutions from across our family of brands to enhance the celebratory experience, whether through intimate gatherings, online bashes, or drive-by car parades."
The 1-800-Flowers.com Inc. platform features brands including 1-800-Flowers.com, 1-800-Baksets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, and Simply Chocolate.