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Five ways Walmart uses big data
Walmart is bullish on big data — especially when it comes to finding ways to better serve its shoppers. Big data volume continues to grow, but Walmart is using it to the company’s — and its customers’ — advantage. By analyzing the robust information flowing throughout its operations, the discounter has gained a real-time view of workflow across its pharmacy, distribution centers, stores and e-commerce, according to a company blog. -
Study: Even mature retailers miss the mark on unified commerce
Despite retailers’ efforts to deliver sophisticated shopping experiences, crucial gaps between digital and in-store touchpoints still exist. That's according to “The State of Omnichannel Commerce: A Mystery Shopping Study.” The report, from Kibo, assessed the personalization and omnichannel sophistication across 30 popular and growing retailers’ desktop, mobile and in-store buying touchpoints.