Instacart thanks shoppers with end-of-year bonuses

Dan Berthiaume
Senior Editor, Technology
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Instacart is rewarding shoppers and shift leaders who worked through the busiest year in its history with bonus payments.

The on-demand delivery platform is providing shopper bonuses of up to $500 as a token of appreciation. The bonuses will range from $50 to $500 for active shoppers who have shopped and delivered with Instacart throughout 2020. For full-service shoppers, the bonus amount will be based on the number of batches shopped over the past year. For in-store shoppers, it will be based on the amount of hours worked over the past month.

Instacart did not provide a public estimate of how much the bonuses will cost in total. According to the company, it spent more than $20 million between April and August 2020 to support shopper health and safety by supporting new policies, guidelines, product features resources, increased bonuses, and personal protective equipment for shoppers.

“Today, we have more shoppers on the Instacart platform than ever before and we’re working tirelessly to continue to support this important community,” Instacart said in a blog post on Medium. “We’re incredibly grateful for all the work that each of you do every single day — thank you for your continued dedication. As we wind down the year, we wanted to extend our warmest holiday wishes to each of you and your families.”